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“I’ve tried other well-known detox programs before. But not only did I have to endure being hung ...

Founder – Anita Cheung

Anita has been a holistic health educator and practitioner since 2005. Her thirst for learning has kept her being a pioneer in the health and wellness industry in Hong Kong and Asia, often being the first to bring in new products, new modalities of healing or innovating new ways of operation.

Her mission and passion is to inspire and empower people to become the best version of themselves and master of their own life.

After a successful career in the international fashion industry that had lost its relevance, Anita left to recover from her health challenges and to take a “sabbatical” which eventually led to a complete career and life shift. She eventually became the first Certified Holistic Health Coach (AADP) in Hong Kong in 2005 after studying at the Institute for Integrative Nutrition in New York, completing its integrative and innovative program taught by world renowned authorities in nutrition, wellness and personal development in person.


To complement nutrition and lifestyle coaching, non-invasive modalities such as integrative aromatherapy, various forms of biofeedback, life and ontological coaching, EFT (Emotional Freedom Technique), AFT (Aroma Freedom Technique), Traditional Chinese Medicine and Bio Resonance with Rayonex are some of which she has been trained in and has been integrating with success with her clients.

Anita’s consultation and healing sessions are holistic and naturally integrate multiple modalities. Since 2017 Anita has actively used German developed Bio Resonance assessment to dramatically shorten consultation time and provide accurate insights for customised nutrition and self care practices. Concurrently Anita has been incorporating the Serenity Vibration Healing technique to shorten the time it requires to address the root causes of imbalances, especially from the connection of mind, body and spirit.

Anita is an independent thinking learner, truth seeker, strong believer in uniting our left and right brain abilities, the heart and the mind, and she is constantly developing herself and has travelled extensively to learn and research. She is also the curator of the wide selection of progressive health products available through retail and wholesale at i-Detox. All the areas of the i-Detox operation is a direct extension from Anita’s passion in finding the most practical, effective, pleasurable and affordable ways (often innovative and yet following principles grounded in ancient wisdom) in empowering people to continuously evolve, and to operate at their highest level of balance and performance.

Anita has been recognised as one of the 67 inspiring Hong Kong residents in the global Those Who Inspire project.

Anita graduated from The Chinese University of Hong Kong with B.A. (Hons) in English in 1990 and her interest in philosophy, psychology, biology started before that. She has always enjoyed interdisciplinary learning and sees the pursuit of the sciences, arts, beauty and spirituality all leading to the same destination.

Summary of Anita’s Credentials and Experience:

  • Certified Practitioner of Bio Resonance by Paul Schmidt (Germany)
  • <First in Hong Kong> Certified Practitioner (Level Two Mastery) of Serenity Vibrational Healing and Enlightenment Technique and Certified Teacher
  • <First in Hong Kong> Graduate of the Institute for Integrative Nutrition (New York) and Certified Holistic Health Coach, AADP
  • Certified Practitioner of Hand Diagnostics (Chinese Medicine health assessment)
  • Certified Practitioner of NLP (Neuro-Linguistic Programming), Hypnosis, Time-Line Therapy and PSYCH-K (subconscious belief change process)
  • <First in Hong Kong> Certified Practitioner of AFT (Aroma Freedom Technique)
  • Certified Practitioner of EFT (Emotional Freedom Techniques) and Matrix Reimprinting
  • Trained in Kinergetics, Mindscape, BodyTalk, Yuen Method, Reiki and multiple schools of aromatherapy
  • Trained in Radical Awakening and ontological coaching
  • In-house nutrition and wellness consultant and developed 10-Day Detox for Busy People with IMI (Integrated Medicine Institute) in HK (2006 to 2007)

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Information shared on this website is not intended to diagnose, treat, cure or prevent disease.
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