Take the Guesswork Out of Using Health Products

I feel good about myself, lighter and less troubled after our session. I definitely have clarity now ...

Founder – Anita Cheung

Anita has been a holistic health educator and practitioner since 2005.

Her mission and passion is to inspire and empower people to take proactive care of their total wellbeing.


She became the first Certified Holistic Health Coach (AADP) in Hong Kong in 2005 after returning from the Institute for Integrative Nutrition in New York, completing its integrative and innovative program taught by world renowned authorities in nutrition, wellness and healing.

Anita is considered an industry pioneer in Hong Kong and Asia, an advocate of holistic health and empowerment, and is constantly learning and taking training for her own personal and professional development, and to for facilitating others in their healing and evolution.

To complement nutrition and lifestyle coaching, modalities such as integrative aromatherapy, various forms of biofeedback, life coaching, EFT (Emotional Freedom Technique), Traditional Chinese Medicine are some of which she has been trained in and has been integrating with success with her clients.

Anita is a native of Hong Kong and a well-travelled global citizen. After gaining her B.A. (Hons) in English in CUHK in 1990, she subsequently entered the international fashion industry, because of her interest in innovation and quality living, and left after 13 years. 

As she experimented on dietary changes and stress management strategies to overcome her own health challenges, suffered the loss of loved ones from preventable diseases, and reflected on the true meaning of her existence, she realised her deep calling to dedicate herself in optimising quality of life on other levels that would resonate with her more.

Since her career shift, Anita has not stopped travelling, learning, researching, and exercising innovation in her role as the founding director and chief practitioner of i-Detox (which she founded 3 years after), and curating the selection of health products available through retail and wholesale from i-Detox. These areas of the i-Detox operation is a direct extension of her vision for empowering people to take proactive care of themselves, in practical and pleasurable fashion.

In the area of community service, Anita is especially passionate in empowering women and young adults. She is recognised as one of the 67 inspiring Hong Kong residents in the Those Who Inspire project.

Anita enjoys the study of science and the practice of spirituality and she believes they both lead to the same destination of truth.

Summary of Anita’s Credentials and Experience:

  • Certified Practitioner of Bio Resonance according to Paul Schmidt (Germany)
  • First Hong Kong graduate of the Institute for Integrative Nutrition (New York)
  • Certified Holistic Health Coach, AADP
  • Certified Practitioner of Hand Diagnostics (Chinese Medicine health assessment)
  • Certified Practitioner of NLP (Neuro-Linguistic Programming) and PSYCH-K (subconscious belief change process)
  • Certified Practitioner of AFT (Aroma Freedom Technique)
  • Certified Practitioner of EFT (Emotional Freedom Techniques) and Matrix Reimprinting
  • Certified Practitioner (Level One Mastery) of Serenity Vibrational Healing and Enlightenment Technique
  • Trained in Kinergetics, BodyTalk, Yuen Method and multiple schools of aromatherapy
  • Trained in Radical Awakening and ontological coaching
  • In-house nutrition and wellness consultant and developed 10-Day Detox for Busy People with IMI (Integrated Medicine Institute) in HK (2006 to 2007)



Information shared on this website is not intended to diagnose, treat, cure or prevent disease.
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