Take the Guesswork Out of Using Health Products

"Thank you, Anita and team, for your detox program! It was easy to do and I am very happy with the ...

Founder – Anita Cheung

Anita has been a holistic health educator and practitioner since 2005 and is considered a pioneer in the health and wellness industry in Hong Kong and Asia.

Her mission and passion is to inspire and empower people to become the best version of themselves.

After a successful career in the international fashion industry that had lost its relevance, Anita left to recover from her health challenges and to take a “sabbatical” which eventually led to a complete career and life shift. She eventually became the first Certified Holistic Health Coach (AADP) in Hong Kong in 2005 after studying at the Institute for Integrative Nutrition in New York, completing its integrative and innovative program taught by world renowned authorities in nutrition, wellness and personal development.


To complement nutrition and lifestyle coaching, non-invasive modalities such as integrative aromatherapy, various forms of biofeedback, life and ontological coaching, EFT (Emotional Freedom Technique), AFT (Aroma Freedom Technique), Traditional Chinese Medicine and Bio Resonance with Rayonex are some of which she has been trained in and has been integrating with success with her clients.

Anita’s consultation sessions are holistic and naturally integrate multiple modalities. Since 2017 Anita has actively used German developed Bio Resonance assessment to dramatically shorten consultation time and provide accurate insights for customised nutrition and self care practices.

Anita is a keen and independent thinking learner, constantly developing herself and has travelled extensively to learn and research. She is also the curator of the wide selection of progressive health products available through retail and wholesale at i-Detox. All the areas of the i-Detox operation is a direct extension from Anita’s passion in finding the most practical, effective, pleasurable and affordable (often innovative and yet following principles grounded in ancient wisdom) ways in empowering people to take proactive care of themselves.

In the area of community service, Anita is especially passionate in empowering women and the disadvantaged.

Anita has been recognised as one of the 67 inspiring Hong Kong residents in the global Those Who Inspire project.

Anita enjoys the study of health sciences and the practice of spirituality and she believes they both lead to the same destination of finding our truth.

Summary of Anita’s Credentials and Experience:

  • Certified Practitioner of Bio Resonance according to Paul Schmidt (Germany)
  • First Hong Kong graduate of the Institute for Integrative Nutrition (New York)
  • Certified Holistic Health Coach, AADP
  • Certified Practitioner of Hand Diagnostics (Chinese Medicine health assessment)
  • Certified Practitioner of NLP (Neuro-Linguistic Programming) and PSYCH-K (subconscious belief change process)
  • Certified Practitioner of AFT (Aroma Freedom Technique)
  • Certified Practitioner of EFT (Emotional Freedom Techniques) and Matrix Reimprinting
  • Certified Practitioner (Level Two) of Serenity Vibrational Healing and Enlightenment Technique
  • Trained in Kinergetics, BodyTalk, Yuen Method and multiple schools of aromatherapy
  • Trained in Radical Awakening and ontological coaching
  • In-house nutrition and wellness consultant and developed 10-Day Detox for Busy People with IMI (Integrated Medicine Institute) in HK (2006 to 2007)



Information shared on this website is not intended to diagnose, treat, cure or prevent disease.
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